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EXPERCENT DETAILED
SELLING PROCESS
At Expercent Real Estate all our
efforts are focused on pursuing your specific goals.
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- MARKET
ANALYSIS
The first step in selling your home
is to establish the appropriate price. Your Expercent Real
Estate Specialist will complete a detailed search of all
recent sales in your area as well as research all the properties
that will be in direct competition with your house. All
current market conditions will be considered and presented
to you along with a recommended price range. Your Expercent
Real Estate Specialist's insight in determining a price
for your property may keep you from missing an opportunity
by undervaluing or wasting time by overpricing.
- MAXIMIZING
FIRST IMPRESSIONS
Your Expercent Real Estate Specialist
is skilled in recommending repairs or cosmetic work that
have proven to minimize time on the market and maximize
both prospect interest and sales price.
-
ESTABLISHING
THE LISTING
Your house will be
immediately placed on the Multiple Listing Service so that
all Realtors who are searching for a property like yours
will have access to all the details. Your Expercent Real
Estate Specialist will take particular care when listing
your house to make sure it is attractive to agents and buyers
alike, guaranteeing you the greatest number of potential
prospects.
A yard sign will be placed on your property with a 24 hour
toll-free information number. Buyers calling this number
will be given specific information about your property.
A lock box will be placed at your property to allow licensed
Agents access to your home so they may show their clients
your property. You will be able to establish days and times
for access and this information will be programmed into
the lock box as well as posted on the Multiple Listing Service.
A customized flyer will be placed in your home, available
to all the agents and buyers who tour your home. This flyer
may be placed in a box attached to your yard sign as well.
- COMPLETE
EXPOSURE
In addition to being
placed on the multiple listing service and our web site,
we will make sure your property is seen on all major real
estate web sites.
- FOCUSED
ADVERTISING
Your Expercent Real Estate Specialist
will use publications in your area as well as design a strategy
to focus our efforts on a specific group that may be interested
in your property (i.e., first time home buyers, young families,
singles, upper income, etc.).
- PRE-QUALIFY BUYERS
Since we are also a full service
mortgage loan broker, we can help buyers arrange the necessary
financing to purchase your property.
- TEAM
SERVICE
One agent will be assigned to your
listing and oversee all of the important aspects of marketing
your property; however, an entire staff of office employees
will be aware of your transaction and able to answer your
questions and service your listing promptly.
- DAILY
MAINTENANCE
Your listing will be
reviewed daily, your market analysis constantly updated
to reflect changes in the market, feedback from agents who
show your property will be evaluated, and all this information
will be communicated to you on a regular basis.
- NEGOTIATING
THE SALE
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When an offer is submitted
on your property, your Expercent Real Estate Specialist
will make sure it includes a loan approval letter as well
as a copy of the buyer's good-faith deposit check. The offer
will be presented to you promptly and all aspects of the
contractual details will be explained. Your Real Estate
Specialist will assist you in deciding exactly how to respond
to the offer. You may choose to reject the offer outright,
accept it as is, or more likely, write a counter offer.
The experience of your Expercent Real Estate Specialist
will be of tremendous value during this negotiation period.
How counter offers are written, and how they are presented
to the buyer's agent, may have a significant impact on the
outcome of your sale.
As a mortgage loan broker as well as a real estate broker,
we have a special understanding of all sides of every deal.
Our team will be able to foresee problems before they occur
and take the appropriate steps to make sure we close the
deal.
- ACCEPTING
THE OFFER
If all goes well and
an agreement is reached by both parties, your Expercent
Real Estate Specialist will make sure the appropriate paperwork is completed and that escrow is opened.
- ESCROW
During the escrow period, your Expercent
Real Estate Specialist will be in continuous contact with
all parties involved to make sure your deal closes on time.
There are many state mandated disclosures that have to be
provided to the buyer, termite inspections which need to
be completed, and buyer inspection contingencies which will
be coordinated by your Real Estate Specialist.
If you are buying a new home while selling your current
one, your Expercent Real Estate Specialist will be of particular
help in coordinating the simultaneous closings of both escrow.
- CLOSE
OF ESCROW
Your Expercent Real
Estate Specialist will follow your transaction to the close
of escrow. He/she will make sure all funds are distributed
according to the escrow instructions and the title is properly
transferred to the new owner.
- SELLER'S MANDATORY DISCLOSURES
The state of California requires all property sellers to provide several disclosures to all potential buyers before escrow closes. Click here for more information
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